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Brand Manager - Watches and Accessories
Confluence
International HR (CIH)
Kuwait
The Role
Purpose:
Plans, develops, and implements brand strategies and marketing programs by
performing the following duties personally or through subordinate supervisors.
Essential Duties and Responsibilities include the following; other duties may be assigned:
- Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
- Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
- Identify, evaluate marketing strategy, and develop new channels of creating the brand based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, promote and position brand activities by ensuring that brand guidelines are maintained in collaboration with the Sales Department. Develops annual and quarterly plans in line with the Company planning cycles.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.
- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
- Leads consumer and brand learning plan development and oversees execution and findings of research studies.
- Leads global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also participates in and contributes to annual brand operating plan reviews.
- Producing annual and quarterly forecasts and strategic planning to achieve sales and target
- Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.
- Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
- Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.
- Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
- Oversee the planning for purchases, stock monitoring and control, sales & inventory of brands and products on monthly, quarterly, & yearly basis.
- Direct communication with international principals regarding display materials, fixtures, and collateral
- Performs any other duties as assigned by management.
Essential Duties and Responsibilities include the following; other duties may be assigned:
- Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
- Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
- Identify, evaluate marketing strategy, and develop new channels of creating the brand based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, promote and position brand activities by ensuring that brand guidelines are maintained in collaboration with the Sales Department. Develops annual and quarterly plans in line with the Company planning cycles.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.
- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
- Leads consumer and brand learning plan development and oversees execution and findings of research studies.
- Leads global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also participates in and contributes to annual brand operating plan reviews.
- Producing annual and quarterly forecasts and strategic planning to achieve sales and target
- Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.
- Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
- Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.
- Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
- Oversee the planning for purchases, stock monitoring and control, sales & inventory of brands and products on monthly, quarterly, & yearly basis.
- Direct communication with international principals regarding display materials, fixtures, and collateral
- Performs any other duties as assigned by management.
Requirements
- Bachelor's
degree (B. A.) At least 2 years’ experience as brand manager with 5 years
marketing background experience.
- Experience in Fashion / Luxury / Gulf market.
- Familiar with advanced business development, sales channels, sales techniques, Branding, public relation and communication techniques and methodologies.
- Strong organizational skills and ability to coordinate initiatives.
- Proven achievement and track record.
- Strong business writing and proof reading skills.
- Ability to deal and communicate effectively with all levels of personnel (internal & external).
- Ability to select develop, manage and motivate personnel.
- Strong interpersonal skills (leadership, communication, persuasion,motivation, and confidence)
- High proficiency in English and Arabic Language (both written and spoken).
- Experience in Fashion / Luxury / Gulf market.
- Familiar with advanced business development, sales channels, sales techniques, Branding, public relation and communication techniques and methodologies.
- Strong organizational skills and ability to coordinate initiatives.
- Proven achievement and track record.
- Strong business writing and proof reading skills.
- Ability to deal and communicate effectively with all levels of personnel (internal & external).
- Ability to select develop, manage and motivate personnel.
- Strong interpersonal skills (leadership, communication, persuasion,motivation, and confidence)
- High proficiency in English and Arabic Language (both written and spoken).
About the
Company
Confluence
International HR (CIH), Dubai, has been promoted by experienced professionals
with extensive and varying industry experience in India
Our India
operations has been operating under the name of Confluence Consulting India
PvtLtd has been in the executive search business for more then a decade. It is
a Mumbai based firm with an operating branch in Delhi. In addition we manage
another entity called Jobs for Youth which focusses on graduate hiring / early
career job opportunities with bulk hiring or hire-train-deploy model.
Combining
the experience and comprehensive capabilities of the core team members, CIH
looks to partnering with clients in UAE / GCC to help them become
high-performance businesses by employing top quality talent from the domestic
and International markets.
Our team of
consultants has relevant industry experience and domain knowledge with in-depth
understanding of your needs, and the ability to comprehensively assess
candidate capabilities
At CIH we
believe that our search for the right person for the right fit never stops, we
balance human emotions and professional expectations. 2
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